Élitis
Marketing & Operations Coordinator
Upon joining the french-based wallpaper and textile design company, Élitis, as the US-based Marketing & Operations Coordinator, I saw an immediate opportunity to build a more robust marketing and social strategy (Initiative 1) across the US teams.
Initiative 1: SOCIAL media strategist & content creator
Scope: In November 2020, one, out of five (and growing), individual agent accounts were promoting the brands via organic social content. This individual, while a master in the industry of textiles and selling, had limited guidance in social strategy, and no available content, copy or calls to action to support his business, and the brands as a whole.
Execution: In May 2021, I proposed, built and lead a social strategy initiative for all Élitis agents and showrooms, alongside the 15+ independent showrooms, to easily pick and choose content (assets and copy).
Watch Élitis Influencer Marketing Presentation for the full scope!
Impact: In August 2021 reach broadened 5x and engagement was boosted by an average of 37% across digital platforms. More on impact seen below (4 graphics).
Additional INITIATIVES:
in tandem with the CEO of US Operations and the french-based Head of Marketing and support roles
Competitive analyses and market assessments, globally, for website re-brand, boosting user engagement and click rate by 66%
Coordination of two showroom openings and launch party events for both the Los Angeles, CA showroom in the Pacific Design Center and the Hollywood, FL showroom in the Hollywood Design Center — Event attendance exceeded targets
Editorial piece with Business of Home on the newly renovated New York showroom, Tour Élitis’s New York Showroom
Brand collaboration partnership with Studio Pepe x Élitis — Archiutopia Collection
English copywriting and content creation for Élitis, CMO and Asteré
Newsletter implementation (Mailchimp) and execution across partner showrooms and agents
Management of seasonal product launches, merchandising & sampling, 200+ custom projects, budgeting, event & trade show attendance and coordination
