HUMMING HOmes
Partnerships | Marketing | Sales | Membership Success | Project Manager
Humming Homes, launched in 2020, is a prop-tech SaaS company supporting homeowners with end-to-end management, maintenance, and seasonal planning, all through an iOS app.
During my tenure, across various roles, I ran point on and owned end-to-end several initiatives — including, social strategy and content, and influencer campaigns (Initiative 1), local press and ad placement (Initiative 2), local awareness activations (Initiative 3) and beyond.
Read more below & here: Marketing & Partnership Initiatives
ROLES:
Partnerships
Sales & Marketing
Membership Success
Project Manager
DATE:
March 2022 - March 2023
Initiative 1: Influencer & Partner Marketing
Scope: Increase brand awareness and drive sales through brand partnerships and collaborations, paid influencer content and overall organic social traffic.
Execution: Via market research, trend aggregation, and competitive analysis, I created an SOP for 1. sourcing influencers and brand partners, 2. onboarding partners and managing relationships, and 3. analyzing and measuring impact. The SOP spoke and iterated on our Ideal Customer Profile (ICP) and included Audience Segmentation metrics to drive platform analysis, content and execution strategy. Read more on project execution here: Humming Homes — Marketing & Partnership Initiatives
Impact: Collaborated with 5 influencers, 30+ individual realtors, and 3+ brand partners. Gained 6,000+ impressions and a 31% lead conversion rate.
Initiative 2: Local Press & Public Relations
Executed content creation, copy editing, and distribution in tandem with the Head of Marketing – including digital and print ads (i.e. Greenwich Lifestyle Magazine), editorial content with local press (i.e. Local Moms and Hamlet Hub), and blog posts. Read more here.
Initiative 3: Brand Awareness
Owned social strategy and content generation for key platforms:
Designed and deployed Humming Homes Yard Signs to homeowners’ properties.
Collaborated with local watering holes and community groups (i.e. Local Chambers of Commerce, Networking Groups, Real Estate Offices & Partners, Home Supply Stores, etc.) to increase awareness, drive home sign-ups, and build out service provider partnerships.
Aggregated customer and partner feedback, generating public testimonials and branded content for social – some include:
Additional INITIATIVES:
Built and managed HubSpot CRM database to implement process improvements from data-backed insights and report on KPIs across the organization and to board members.
Created a Voice of Customer program to share customer feedback on win/loss, churn discussions, etc.
Identified Audience Segmentation metrics to drive Marketing campaigns, Sales initiatives and Product enhancements.
Planned for, and executed the transition of the full customer base to updated pricing and packaging, resulting in 80% retention rate and referral rate increase of 27%.
Led partnerships with ADT, Douglas Elliman, local brokerages and grassroots homeowner communities to generate an affiliate marketing and sales channel, contributing to 10% of total sales in the final quarter of 2022.
Acquired 78 clients via unique strategic acquisition channels and marketing campaigns, increasing client base by 24%.
